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He defines a Canadian boomer as someone born from 1947 to 1966, the years that more than 400,000 babies were born.However, he acknowledges that is a demographic definition, and that culturally it may not be as clear-cut.United States birth rate (births per 1,000 population).The segment for the years 1946 to 1964 is highlighted in red, with birth rates peaking in 1949 and dropping steadily around 1958 reaching pre-war depression era levels in 1963.As a group, baby boomers were the wealthiest, most active, and most physically fit generation up to the era in which they arrived, and were amongst the first to grow up genuinely expecting the world to improve with time.They were also the generation that received peak levels of income; they could therefore reap the benefits of abundant levels of food, apparel, retirement programs, and sometimes even "midlife crisis" products.The increased consumerism for this generation has been regularly criticized as excessive.One feature of the boomers was that they have tended to think of themselves as a special generation, very different from those that had come before.
Authors William Strauss and Neil Howe, well known for their generational theory, define the social generation of Boomers as that cohort born from 1943 to 1960, who were too young to have any personal memory of World War II, but old enough to remember the postwar American High. S., the generation can be segmented into two broadly defined cohorts: The Leading-Edge Baby Boomers are individuals born between 19, those who came of age during the Vietnam War era.
Those born in the 1960s might feel disconnected from the cultural identifiers of the earlier boomers.
76 million American children were born between 19, representing a cohort that is significant on account of its size alone.
In 2004, the British baby boomers held 80% of the UK's wealth and bought 80% of all top of the range cars, 80% of cruises and 50% of skincare products.
In addition to the size of the group, Steve Gillon has suggested that one thing that sets the baby boomers apart from other generational groups is the fact that "almost from the time they were conceived, Boomers were dissected, analyzed, and pitched to by modern marketers, who reinforced a sense of generational distinctiveness." A survey found that nearly a third of baby boomer multimillionaires polled in the United States would prefer to pass on their inheritance to charities rather than pass it down to their children.